CG Common Ground | Common Ground Systems
What we did and what it producedActive

The work, decision by decision

What runs, and what it replaced

Each system below is its own room inside this one, with the decision, the build and the result told in full. In outline:

  1. The RFP outreach workflow replaced reading bid portals by hand with a daily scored sweep, and replaced building every proposal the same way with a two-question gate that checks a fact before it checks a draft.
  2. The voice engine replaced adjective-list style guides ('warm, direct, witty') with a counted fingerprint of how a person actually writes, retrieved by register rather than pasted wholesale.
  3. Credibility and the story pipeline replaced a shared folder of claims with a register that carries a status and a source on every row, so a number gets said the same way twice.
  4. Kinwork replaced three separate internal habits (a client update sent by hand, a guess at how a site shows up in a search or an AI answer, and an unaudited pile of logins and tools) with one suite, built for the firm's own portfolio and now offered to clients.
  5. A CRM migration replaced a marketing-funnel tool, chosen for how fast it stood up, with a records-and-relationships tool chosen for the questions it could actually answer, before a month of history made the second move expensive.
  6. The data room pattern replaced a one-off build for every new relationship with one template, one access standard, and a two-way check before any room goes live.
  7. AI sales agents replaced a scripted chatbot with agents trained on the firm's own record, held to a human gate before anything reaches a client.
  8. The operating system replaced one AI session per project with stations built by type of work, a measured cost floor, and a review chain before an unattended change ships.

What it cost, and what we would watch

Building for internal use first is slower up front. Every one of these systems went through at least one real failure inside the firm before it was trusted, and two of them (the CRM and an early proposal pursuit) cost real days that did not produce a shippable result. That cost bought something a demo cannot: proof that the system survives the way the firm actually works, not the way a pitch describes it.

What it produced

Eight systems, built for Common Ground's own portfolio and checked against real use before any of them went further. Several now run under their own name for clients; all eight still run the firm itself.

A slice of the project list

A few related projects.